Easy Ways To Lose Weight: 3 Things Shrewd Marketers Are Not Telling You
Posted on June 30, 2009
Filed Under Lose Weight | Leave a Comment
My research have shown that majority of us are actively seeking weight loss solutions that promise a lean physique without any effort on our part. Most of us are convinced that we don’t have the time, energy nor motivation to exercise or eat healthily, so we opt for “easy ways to lose weight fast” without reflecting whether they really work or not.
The demand for such weight loss solutions is far too big that it won’t make economic sense to fully exploit it. Is it a wonder then why many companies get into the business of selling quick fixes, magic potions and pills, and miracle cures?
Do these sound familiar:
“Simply peel and stick to burn fat and lose weight!” (ad selling diet patches)
“This product will change your body in 4 minutes a day!”
“Forget about long, difficult exercises! We have a range of treatments and surgeries to make you lose weight…”
“Take this pill, go to bed… wake up skinny! It’s magic!”
What did you notice about them?
The sad thing is that most more us – in our desperation and helplessness – have fallen for these tricks.
Marketers and salespeople may regard it as just business, but surely you deserve to be told what you’re buying can really do and cannot do.
They say when it sounds too good to be true, then it probably is. So before you fall for any of the hype again, remember these 3 things being kept from you by most marketers of quick fix weight loss solutions:
1. “Losing weight” is not necessarily a good thing.
Many of these quick-fix weight loss “solutions” like slimming teas, cellulite creams, body wraps, etc. only make you lose bodily fluids.
Here’s the rub- our body is 75% water!! Lose some water and you’ll lose weight, but you’ll still have the same amount of fat!
But you gotta hand it to them – dehydration IS an easy way to lose weight fast! Clever, indeed.
Losing weight by dehydrating yourself is obviously ineffective, and the weight loss effect hardly lasts. Buying these miracle cures is just like patching up a hole on your shirt – it may patch up the hole, but it doesn’t make you look good nor solve the problem.
2. Starvation or an extreme low-calorie diet will not necessarily make you lose fat.
Suppressing your appetite is how some quick fix solutions work. Suppressing your appetite means you’ll be on a low calorie diet, but this method is flawed because ultimately an extremely low-calorie diet makes your body hoard fat.
Effectively, our body’s response to starvation are to slow down our metabolisms and use lean muscle mass as fuel instead of burning off our body fat – 2 of the last things you want to happen when you’re looking for ways to look lean and sculpted without much effort or time.
Is that what you really want?
3. The effects are not permanent.
Of course, when you DO lose weight through bogus means and by using ineffective products, in order to keep losing weight you’re made to think you have to keep consuming their products. And that’s exactly what marketers and vendors are training you to do: to keep buying their stuff!
Considering this reason alone, you may want to ask yourself if it’s really worth it.
Conclusion
A more worthy objective to aim for (instead of weight loss) is fat loss. Measure your body fat percentage and aim to decrease it using healthy methods that will give you lasting results.
When it comes to fat loss, there are only 3 things that work effectively, inexpensively and healthily: proper nutrition, regular exercise, and a positive attitude or mindset.
As with all things worth having, having a fantastic body comes with a price, and youmust decide if you’re willing to pay whatever it takes.
It’s time to wake up and admit that if we can indeed buy our way into having the best bodies we can possibly have without putting in any effort, then how come more and more people are suffering with excess weight?
Recommendation
The best way to ensure you don’t fall for such shenanigans is to educate yourself about how to eat well and exercise properly to achieve your own fat loss goals.
Tom Venuto’s Burn the Fat Feed the Muscle program is the best one I’ve found about fat-burning and body sculpting
Burn the Fat Feed the Muscle is touted as the “Fat Loss Bible” because no other book covers the confusing subject of fat loss as comprehensively.
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